How To Find Profitable Products To Promote - Identifying And Modeling Super Affiliates
By W.Michael Anderson
As affiliate marketers, should we be leaving our product selection decisions to gossip and intuition. Brad Callen apparently does not believe that we should. He developed Affiliate Elite to provide current data to help us make those marketing decisions. Inside Affiliate Elite, Project #1 is titled: How to find profitable products to promote. Do you think that the identity and campaign details of the super affiliates would help us select products form marketing strategies?
Just in case you did not answer yes to that question, the reason we would want to know the identities of the super affiliates and their marketing strategies for a specific product is that we could then pattern our activities after theirs. Do what successful people are doing, improving upon it if possible. That is a solid success strategy. Affiliate Elite identifies the super affiliates. AE tracks and identifies their strategies all in later projects. Project #1 also reveals important information. The lower tab referred provides a time line for the percentage of sales which are completed by affiliates. The remainder are completed by the merchant. If the referred percentage is very high and almost 100%, then you will need to use later projects to identify the super affiliates. If the referred percentage is significantly less than 100%, say 70%, then that means that 30% of all net sales are completed by the merchant. 30% of all sales for a product is awesome. Then the merchant is the super affiliate who makes tons of cash online.
If the merchant is completing a disproportionate percentage of the sales volume, then is this not an opportunity for an affiliate to operate against less competition? Later projects will tell us the keywords, the ad copy, the web pages, the marketing strategy of any super affiliate, but if the merchant is the super affiliate, it is even easier. Just copy the strategy of the merchant and improve it slightly where possible. If you highlight a product and then click the bottom link for referred, then you will see the time trends of affiliate sales volume. If this value is increasing, then affiliates are becoming more active. If this value is decreasing over time, then the merchant is becoming more active. Remember all other values must be assumed constant when making this type of analysis. In this example, I am assuming you have already established that the product has an increasing popularity using the gravity tab as described previously. So if product sales are rising and referred is falling, then the merchant is likely running promotions or some successful marketing activity. Use the other projects to identify the activities and jump on board.
Again, much less gossip and intuition. Much more data and time trends. Brad Callen and Affiliate Elite will change affiliate marketing forever.
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